Surcharges Are Gone. How to Reprice and Tell Customers

Picture a cafe owner who switched off the surcharge on the terminals last night. This morning the first regular in the door asks, "So is the coffee dearer now?" That question is being asked all over Australia today. From 1 October 2026, businesses can no longer surcharge payments on eftpos, Mastercard or Visa, in store or online, and American Express has announced its own no-surcharge rules from the same date. For businesses that surcharged, the cost of accepting cards still has to be covered somewhere. This guide works through two illustrative examples, a cafe and a plumbing business that invoices, to show what the surcharge used to recover, what absorbing it costs over a year, how much a cheaper payment plan helps, and how small a price change usually needs to be. Then it covers the part most guides skip: making sure your phone greeting, on-hold message, AI phone agent and SMS all give customers the same clear answer.

Payments · Pricing

Surcharges Are Gone. Reprice Once, Explain It Once.

From 1 October 2026 you cannot add a surcharge to eftpos, Visa or Mastercard payments. For a business that surcharged, the cost has not gone anywhere, so the question is how to cover it honestly and how to tell customers without spending October repeating yourself. We work through a cafe and a plumber, then show how your phones and messages can answer the question for you.

📅 ⏱ 11 min read 🇦🇺 Australian owned · Australian network · Australian support
TL;DR

Surcharges on eftpos, Mastercard and Visa ended on 1 October 2026, for debit, prepaid and credit cards, in store and online, and American Express announced its own no-surcharge rules from the same date. The cost has not disappeared, but it is often smaller than owners fear: in our illustrative examples, a cafe with $40,000 a month in card sales and a plumber invoicing $12,000 a month by card each need well under a 1% price change to cover it. Fees underneath are falling: interchange caps drop to 0.3% for consumer credit and 8 cents or 0.16% for debit, so ring your provider before you reprice. You can still build costs into prices and offer discounts, such as for cash. Say it once, everywhere: a sign, one SMS, your greeting, your on-hold message and your AI phone agent, so staff are not answering the same question all month.

What Changed on 1 October

The Reserve Bank of Australia published the conclusions of its review of merchant card payment costs and surcharging in March 2026. The headline decision took effect today: businesses can no longer surcharge payments on the eftpos, Mastercard and Visa networks. That covers debit, prepaid and credit cards, Australian and foreign, whether the customer taps at the counter, pays online or reads out a card number over the phone. American Express has announced its own no-surcharge rules from the same date. If you take other payment methods, check how each one is treated with your provider.

At the same time the RBA is lowering the interchange caps behind card fees and making card networks and large payment providers publish what they charge. The RBA estimates consumers were paying $1.6 billion a year in surcharges, and that the lower caps will cut wholesale card costs for merchants by about $910 million a year, with small merchants benefiting most. Roughly one in six Australian businesses was surcharging, so for most it is a change at the counter and on paperwork rather than a crisis.

The examples below are illustrative

The figures are round numbers chosen to show the method, not measurements of any real business. Use your own card turnover and your own merchant statement. This is general information, not financial or legal advice.

Worked Example: The Cafe

Picture a busy suburban cafe taking $40,000 a month on cards. Its payment plan charges a blended 1.1% on every card, so accepting cards costs $440 a month. Until yesterday it added a 1.1% surcharge, so customers were covering almost all of that. From today they are not. Here are four ways the month could look.

Illustrative cafe: yearly cost of card payments under four approachesBar chart for an illustrative cafe with 40,000 dollars a month in card sales. Absorbing the cost on the current 1.1 per cent plan costs 5,280 dollars a year. Absorbing it on a better 0.8 per cent plan costs 3,840 dollars a year. Repricing by about 1.1 per cent on the current plan costs nothing from margin. Moving plan and repricing by about 0.8 per cent also costs nothing from margin.Absorb, current 1.1% plan$5,280Absorb, better 0.8% plan$3,840Reprice about 1.1%$0Better plan, reprice about 0.8%$0
Yearly card cost taken from the cafe’s margin. Illustrative figures only. The cheapest outcome for customers is the better plan first, then the smallest price change that covers it.

Absorbing the whole cost means $5,280 a year out of the cafe's margin, which is real money for a small hospitality business. But look at the other lines. If a call to the provider moves the cafe to a plan that passes on the lower interchange caps and gets the effective rate to 0.8%, the monthly cost falls to $320. Covering that through prices means lifting the average sale by 0.8%. On a $5.50 coffee that is about four cents, which in practice means a five cent rise on coffee and nothing else, or a small rise on a few popular items.

Scenario (illustrative)Monthly card costPrice change needed to cover it
Absorb it on the current plan$440 from marginNone, but $5,280 a year
Reprice on the current plan$440 coveredAbout 1.1% on average
Better plan, then absorb$320 from marginNone, $3,840 a year
Better plan, then reprice$320 coveredAbout 0.8% on average

The order matters. Ring the provider first, then set prices. Reprice first and you may lock in a rise you did not need.

Worked Example: The Plumber Who Invoices

Now a two-van plumbing business. It invoices about $30,000 a month, and around $12,000 of that is paid by card, mostly through payment links on the invoice and a few payments taken over the phone. The invoice template carried a line: "1.5% fee applies to card payments." That fee recovered about $180 a month.

The money is smaller than the cafe's, but the work is spread across more places, because this business takes payment in three different ways.

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The invoice template

Remove the fee line from the template in the accounting software, and from any recurring invoices for maintenance contracts.

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The payment link

The fee is often set inside the payment link settings, separately from the invoice. Pay a test invoice by card and check the total.

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Payments over the phone

Whoever takes card details on a call needs a new script without the fee, and the virtual terminal needs its surcharge setting turned off.

One more: customers already holding a quote that mentions a card fee will ask about it. A short note when the job is booked avoids an argument when it is paid.

For covering the cost, $180 a month across roughly 120 jobs is $1.50 a job. The plumber could absorb it, or add a dollar or two to the call-out fee and change nothing else. Either way the customer sees one clear price, which is the point of the reform.

The pattern in both examples

Surcharges felt like they were recovering a lot, because they appeared on every receipt. Spread across all sales, the cost is usually well under 1%. Check your own numbers before assuming you need a big price rise.

What You Can and Cannot Do Now

The rules are simpler than the old ones, which is part of why the RBA made the change. Here is the short version.

What you can and cannot do after 1 October 2026Two columns. You can: build card costs into prices, offer discounts including for cash, charge genuine fees that apply to everyone, and shop around for a cheaper payment plan. You cannot: surcharge eftpos, Mastercard or Visa, rename a card-only fee as a service fee, add a card fee to invoices or payment links, or assume other payment methods are treated the same.You can✓Build card costs into prices✓Offer discounts, including for cash✓Charge fees that apply to everyone✓Shop around for a cheaper planYou cannot✕Surcharge eftpos, Mastercard or Visa✕Rename a card-only fee✕Add a card fee to invoices or links✕Assume other methods are the same
For payment methods outside eftpos, Mastercard and Visa, check the rules with your provider. American Express has announced its own no-surcharge rules.

The grey area businesses ask about most is the renamed fee. A "processing fee" or "service fee" that only appears when someone pays by card is still a surcharge, whatever it is called, and calling it something else is likely to mislead customers. A genuine fee that applies to everyone, however they pay, such as a delivery charge, is a different thing. If you are unsure about a particular fee, ask your payment provider or adviser.

Ring Your Provider Before You Reprice

The lower caps are the part of the reform that can put money back in your pocket, but only if they reach your plan.

0.3%
New interchange cap on Australian consumer credit cards
8c
New debit and prepaid cap, or 0.16% of the transaction
1.0%
New cap on foreign issued cards, from 1 April 2027

Interchange is the wholesale fee your provider pays the card issuer. What you pay, the merchant service fee, adds scheme fees and your provider's margin on top. On a cost plus plan, lower interchange should flow through to you automatically. On a simple flat rate plan, it may not unless the provider decides to pass it on. Commercial credit cards keep their 0.8% cap, so if many of your customers pay with business cards, your saving will be smaller.

When you ring, ask four things: whether your rate will fall now the caps are lower, whether least-cost routing is switched on for dual network debit cards, when your statement will show the new standardised breakdown, and whether surcharging has been turned off on every terminal and gateway on your account. Card networks and large providers must also publish their fees, which makes it easier to check whether the rate you are quoted is fair.

The Question Your Phone Will Get All Month

"Do you still charge for card?" It sounds trivial, but multiply it by every caller, every booking and every invoice query in October and it adds up. For a busy small business the best answer is one nobody on the team has to give, because the phones and messages give it for them.

How a phone system can answer the surcharge questionA flow of five steps: a customer calls and asks if you charge for card, the AI agent answers that there are no card surcharges, it books the job, it sends an SMS payment link from the business number, and the customer pays the exact amount with no fee.📞"Do you chargefor card?"🤖AI agent:"No surcharges"📅Booksthe job💬SMS link fromyour number✅Paid, exactamount
The same answer every time, from the AI agent, the on-hold message and the team. Nobody has to explain it twenty times a day.
  • Your AI phone agent: add a line to its knowledge, for example "We do not charge card surcharges. We accept eftpos, Visa, Mastercard and cash." It will answer accurately at 2pm or 2am and move on to the booking.
  • Your greeting and on-hold message: if either mentions payments or surcharges, update it today. A short on-hold line saying you no longer charge card surcharges answers the question before it is asked.
  • One SMS to regulars: a friendly message from your business number, not a staff mobile, is enough. It is good news, so it is a good reason to be in touch.
  • Payment links by SMS: for phone payments, sending a secure link is quicker than reading out a card number, keeps card details off your call recordings, and shows the customer the exact amount with no fee.
  • The staff script: write down one sentence everyone uses, so the answer is the same whether it comes from the owner, a casual or the AI.

If you have not set up an AI agent yet, this is a tidy first job for one: a common, simple question with one right answer. Our guide on whether AI can answer your business calls covers what they handle well, and business SMS from your phone system explains sending messages and links from your main number.

Squeeze the Other Fixed Costs Too

The surcharge ban lands in the same week the RBA lifted the cash rate to 4.60%, its fourth rise of 2026. Between higher repayments and card costs moving onto the price list, plenty of owners are looking for savings. Your phone and internet bills are among the easiest to check, because they repeat every month and often carry lines nobody uses any more: an old fax number, handsets in a storeroom, seats for staff who left.

Our guide to why your phone bill is higher than the quote shows where the extra usually hides. If you are also paying a separate internet provider, bundling can cut both bills. VOCPhone currently offers 50% off any nbn plan for your first three months when you add a VOCPhone Voice plan on a 12 month contract. See our nbn plans for speeds and prices at your address.

How VOCPhone Helps

VOCPhone does not process card payments, so we cannot change your merchant fees. We can make sure every part of your phone system gives customers the same clear answer. We will update your greeting and on-hold message, add payment and surcharge answers to your AI phone agent, and set you up to send payment links and messages by SMS from your business number. VOCPhone is Australian owned and runs its own network, with 99.99% uptime and support from our team in Australia, and AI agents that answer your calls whenever you cannot.

If you are reviewing costs this month, send us your current phone and internet bills. We will tell you honestly whether you would save, and by how much.

Let your phones answer the surcharge question

Tell us what customers should hear about payments and we will update your greeting, on-hold message and AI agent. We will also check whether your phone and internet costs could come down.

Talk to Us Or call 1300 663 222

Frequently Asked Questions

Are card surcharges banned in Australia now?
Yes, for the main card networks. From 1 October 2026 businesses can no longer surcharge payments made on eftpos, Mastercard or Visa, covering debit, prepaid and credit cards, Australian and foreign, in store, online and over the phone. American Express announced its own no-surcharge rules from the same date. The change follows the Reserve Bank of Australia's review of merchant card payment costs and surcharging, whose conclusions were published in March 2026. Check how any other payment methods you accept are treated with your provider.
How much do I need to raise prices to cover card fees?
Usually less than you think. Work out your monthly card cost from your merchant statement and divide it by your total sales. In our illustrative example, a cafe with $40,000 a month in card sales at a 1.1% rate pays $440 a month, and covering that needs about a 1.1% average price rise, or about 0.8% if it moves to a plan with an effective rate of 0.8%. A plumber invoicing $12,000 a month by card at 1.5% recovers about $180, which is roughly $1.50 a job. Ring your provider about the lower interchange caps before you reprice.
Can I offer a discount for cash instead?
Yes. The RBA's conclusions say businesses can continue to offer discounts if they choose, including to customers who pay cash. What you cannot do is add a surcharge to eftpos, Mastercard or Visa payments. A fee that only appears when someone pays by card, whatever it is called, is still a surcharge. Make sure any discount is presented honestly, with the normal price clearly shown.
Will the surcharge ban lower my merchant fees?
It may. The RBA has cut the interchange cap on Australian consumer credit cards to 0.3% and on debit and prepaid cards to 8 cents or 0.16%, with a 1.0% cap on foreign issued cards from 1 April 2027. It expects wholesale card costs for merchants to fall by about $910 million a year, with small businesses benefiting most. Whether your own fee falls depends on your plan. On a cost plus plan it should flow through. On a flat rate plan, ask your provider whether it will pass the savings on, and whether least-cost routing is turned on.
What should I tell customers about the surcharge change?
Keep it short and say it everywhere once: a no card surcharges sign at the counter, an updated website FAQ, one SMS or email to regular customers, and updated wording in your phone greeting and on-hold message. If an AI phone agent answers your calls, add the answer to its knowledge. If you have adjusted prices, a simple line such as we have stopped charging card surcharges and adjusted some prices slightly instead is honest and usually well received.
How do I take phone payments without a surcharge?
Remove the fee from the script staff use when taking a payment and turn off the surcharge setting in any virtual terminal you use to key in card numbers. Many businesses now send a secure payment link by SMS instead of reading card numbers aloud, which is quicker, keeps card details out of call recordings and shows the customer the exact amount. Brief everyone who answers the phone, including casuals and any AI phone agent, so the answer to do you charge for card is always the same.
Can VOCPhone help with the surcharge ban?
VOCPhone does not process card payments, so it cannot change your merchant fees. It can update your greeting and on-hold message, add accurate payment and surcharge answers to your VOCPhone AI agent, and set up SMS from your business number for customer messages and payment links. If you are reviewing costs, VOCPhone can also check your phone and internet bills, and currently offers 50% off any nbn plan for the first three months when bundled with a VOCPhone Voice plan on a 12 month contract. Call 1300 663 222.

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VOCPhone, the Australian-owned cloud phone platform that owns and operates its own network. vocphone.com | 1300 663 222

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