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VOCPhone for Advertising
Everybody in the agency is in a meeting about the meeting.
Agencies are the least answerable businesses in professional services. Everyone is in a pitch, a review, a production call or a client workshop, and the phone is the one channel nobody owns.
Captures who referred them, which is what usually gets lost
Keep every number you already advertise
We own and run the network, so uptime is ours to fix
Australian owned, hosted and supported, 15+ years in market
Brief taken · chemistry booked
Wed 4:15pm
Your agency16:15
Whole team in a pitch rehearsalThe single most important hour of the week.in session
New business enquiry from a referralWarm lead, ringing out.09s19s30s41slost
Supplier chasing an urgent approvalPrint deadline tonight.05s12s20s28slost
One pitch sharpened. One brief lost, one deadline at risk.
Said out loud in every agency
You have said at least four of these this month
These are new business and production problems that arrive down a phone line nobody is watching.
01
Everyone is always in a room
Pitches, reviews, production meetings, client workshops. There is no hour when the whole team is available.
The agent answers every call and takes a proper brief regardless.
02
Referrals do not leave messages
A warm introduction expects a human. Voicemail makes you look like you do not need the work.
A confident Australian voice that takes the brief and books a chemistry meeting.
03
Production approvals are time critical
Print, broadcast and media deadlines do not move because your account director was in a workshop.
Urgent production calls reach whoever is actually available.
04
Client and supplier calls are indistinguishable
One line carries a client escalation and a printer chasing a proof, with no way to tell which is which.
Separate queues, so escalations and production never block each other.
05
Briefs get taken inconsistently
Whoever picks up takes whatever notes they take, and half the brief is reconstructed later.
The same complete intake every time, recorded and transcribed.
06
Nobody can attribute new business
You spend on awards, content and events and cannot connect any of it to inbound calls.
Every call logged and summarised, so new business becomes measurable.
Watch one get saved
6:30pm. Everyone is at the pitch dinner. The brief lands anyway.
This is the call that used to ring out. Here it is answered by a VOCPhone AI phone agent, from what you told it about your agency.
It sounds like it is from here. Genuine Australian accents, not a call centre and not a robot reading a script.
It knows your agency and your fit. Disciplines, sectors, typical retainer size, and the work you decline.
It takes a real brief. Category, objective, budget range and timing, so your first meeting starts at depth.
It books a chemistry meeting. Because a booked meeting is what converts a referral into a client.
VPVOCPhone AI Agent Inbound · 00:52LIVE
AgentGood evening, thanks for calling. The team has finished for the day, but I can take this properly. What are you working on?
CallerWe are launching a new product next autumn and need a campaign. Someone at Kestrel recommended you.
AgentThank you, that is a great referral. Is this brand and campaign work, or does it include media buying?
CallerBoth, I think. We do not have an agency at the moment.
AgentUnderstood. Roughly what budget range for the launch, and when would you want to be in market?
CallerBetween three and four hundred thousand, in market by March.
AgentNoted. I have booked a chemistry meeting with Priya, our strategy director, Tuesday at 2pm, and texted you the invite and a short brief template.
What happened after everyone left
- Referral captured with the referrer's name recorded
- Brief taken: scope, disciplines, budget range and timing
- Chemistry meeting booked with the right senior person
- Lead and transcript in your CRM before the dinner ended
The number nobody tracks
New business arrives by phone and your phone is nobody's job
Agencies invest heavily in new business and then leave the highest intent channel unattended, because everyone who could answer is in a room being brilliant at something else.
1Referred leads ring once. Somebody recommended by a peer will ring, not email. If nobody answers, the referral dies and the referrer never knows.
2Production deadlines are unforgiving. A supplier who cannot reach anyone for an approval either misses the deadline or decides for you.
3Nobody owns the phone. In an agency the phone belongs to everybody, which means it belongs to nobody.
Lost briefs, per weekIllustrative. Put your own numbers in.
Calls to the agency90
Answered by a person48
Rang out or abandoned42
Share that were new businessx 0.20
Genuine new business calls lost per week8
Average value of a retained client$48,000
Lost per weekEight conversations
Lost per yearAn entire new business target
Change the two highlighted lines to your own figures. The arithmetic is the point, not our example. Convert one a quarter and the arithmetic is not close.
One number, sorted by what matters
New business and a printer chasing a proof are not the same call
Publish one number. Behind it, new business reaches someone senior, client escalations are prioritised, and production calls reach whoever is free.
Live call being routedOverflow and after hours to the AI agent
Demand peaks
Pitch season and campaign deadlines arrive together
Agency call volume clusters around pitch season and the run into the end of the year, when every client wants to be in market before the holidays. Those are the weeks nobody in the building can answer a phone.
An AI agent covers all of it. New business gets a real brief, production gets routed to whoever is free, and the phone stops being the channel your agency quietly ignores.
Inbound calls across an agency yearshape, not scale
What your team can realistically answer Overflow the AI agent picks up
Illustrative shape based on typical Australian agency cycles. Your own curve depends on your client mix.
It plugs into what you already run
Your phone should know which client is calling
VOCPhone connects to more than a thousand apps and offers open APIs, so a call arrives with a client attached to it rather than just a number.
SalesforceHubSpotZohoXeroMondayGoogle WorkspaceMicrosoft 365SlackOpen APIs for the rest
Screen pops before you say hello
The caller's name, their history and their open job appear as it rings, so you open with their name instead of asking who is calling.
Click to call from the record
Ring a client straight from your project or CRM system without typing a number, and every call logs itself against the right file.
Notes that write themselves
Recording, transcript, AI summary and next action land in your CRM. Untimed HD video for up to 30 people is included when a call needs faces.
Why VOCPhone
One provider, one network, one bill
Most providers sell you a phone system that runs on infrastructure they rent. We built ours, which changes what we can promise.
We own the network
Not a reseller reselling somebody else's switch. VOCPhone owns and operates its own Australian network, which is why we can guarantee 99.99% uptime and fix things ourselves.
AI phone agents that sound Australian
Inbound and outbound agents trained on your business. They answer, qualify, book and escalate, in a genuine Australian accent, at any hour.
Desk, desktop and pocket
Apps for Windows, Mac, iOS and Android, plus certified desk and cordless handsets. Untimed HD video for up to 30 people comes with it.
Australian, and answerable
Australian owned, Australian hosted, 24/7 human support, 15+ years in this market, and a price-match guarantee if you find better.
Straight answers
The questions agencies ask us first
Will it sound off brand for a creative agency?
It sounds like a capable Australian person, which is the bar. You script the greeting and the tone, so it can be warm and informal or crisp and corporate depending on how your agency presents.
What it removes is the thing that genuinely damages you: a voicemail on an agency that sells communication.
Can it take a proper brief?
Yes, and consistently, which is more than most agencies manage when the phone is answered by whoever is closest. You define the intake: category, objective, disciplines, budget range, timing and decision process.
It also captures who referred them, which is the detail most often lost and most worth knowing.
Can it get urgent production calls to someone?
Yes. Production and supplier calls can ring a group of handsets rather than one person's desk, so a printer chasing an approval at 6pm reaches whoever is actually available.
You decide what counts as urgent and where it goes.
What happens when the AI cannot help?
It hands over, and you decide where. Client escalations, contract questions and anything about fees can go to a person, a queue, or a manager's mobile.
The caller does not repeat themselves either. Whoever picks up gets the context the agent already gathered. Outside hours it takes the details, texts a confirmation and queues the callback.
What difference does owning the network actually make?
Most providers resell somebody else's switch, which means when something breaks they raise a ticket with a wholesaler and wait, exactly like you would. VOCPhone built and runs its own Australian network, so we fix it ourselves.
It is also why we can put a number on uptime and offer a price match. There is no reseller margin stacked in the middle of your bill.
Do we have to change our phone number?
No. Number portability is standard, including 1300 and 1800, so the number on your website, your credentials deck and your directory listings stays exactly as it is.
We port it across and plan the cutover around your hours, not ours.
What happens if the internet drops?
Calls keep flowing. The mobile app works over 4G and 5G, so your people answer on their handsets while a site connection is down, and flows can divert to mobiles automatically.
We also supply NBN, so the connection and the phone system can come from one provider on one bill. When it is all ours, there is nobody to point at.
Voice over Cloud
Make the phone the channel your agency is best at
Book fifteen minutes. Show us how new business reaches you today, and we will show you the version where every referral gets answered.
1300 663 222 · vocphone.com · Australian owned and operated